{"id":62813,"date":"2026-08-27T16:23:24","date_gmt":"2026-08-27T14:23:24","guid":{"rendered":"https:\/\/vacances-seasonova.com\/fr\/?page_id=62813"},"modified":"2026-09-08T14:47:24","modified_gmt":"2026-09-08T12:47:24","slug":"observatoire-seasonova","status":"publish","type":"page","link":"https:\/\/vacances-seasonova.com\/fr\/lobservatoire-outdoor-seasonova\/","title":{"rendered":"L\u2019Observatoire des vacances outdoor Seasonova"},"content":{"rendered":"<p><main class=\"svo-page\" id=\"seasonova-observatoire\"><\/p>\n<header class=\"svo-hero\">\n<div class=\"svo-hero__mosaic\" aria-hidden=\"true\"><img class=\"svo-hero__image\" src=\"https:\/\/vacances-seasonova.com\/wp-content\/uploads\/2020\/05\/vacances-a-velo-ile-de-re-1480x450.jpg\" alt=\"\"><\/div>\n<div class=\"svo-hero__card\">\n<div class=\"svo-label svo-label--yellow\">\u00c9tudes &amp; tendances<\/div>\n<p>L\u2019Observatoire Seasonova est un observatoire du tourisme de plein air consacr\u00e9 aux nouvelles fa\u00e7ons de voyager, aux attentes des vacanciers et aux tendances \u00e9mergentes. D\u00e9couvrez nos \u00e9tudes et livres blancs pour mieux comprendre les pratiques et \u00e9clairer les d\u00e9cisions des acteurs du tourisme.<\/p>\n<p>      <a class=\"svo-arrow svo-arrow--light\" href=\"#svo-studies\">Consulter les publications <span aria-hidden=\"true\">\u2193<\/span><\/a>\n    <\/p>\n<\/div>\n<\/header>\n<nav class=\"svo-subnav\" aria-label=\"Sommaire de l\u2019Observatoire\">\n<div class=\"svo-wrap\">\n      <a href=\"#svo-studies\"><span>01<\/span>Les publications<\/a><br \/>\n      <a href=\"#svo-results\"><span>02<\/span>Chiffres cl\u00e9s<\/a><br \/>\n      <a href=\"#svo-lessons\"><span>03<\/span>Enseignements<\/a><br \/>\n      <a href=\"#svo-method\"><span>04<\/span>M\u00e9thodologie<\/a>\n    <\/div>\n<\/nav>\n<section class=\"svo-studies\" id=\"svo-studies\" aria-labelledby=\"svo-studies-title\">\n<div class=\"svo-wrap\">\n<header class=\"svo-section-head\">\n<div>\n<p class=\"svo-label\">Les publications<\/p>\n<h2 id=\"svo-studies-title\">Vacances \u00e0 v\u00e9lo : le dossier Seasonova<\/h2>\n<\/div>\n<p><strong>Deux documents compl\u00e9mentaires<\/strong> Le livre blanc s\u2019appuie sur notre \u00e9tude men\u00e9e avec IntoTheMinds. Retrouvez ici le livre blanc et les r\u00e9sultats d\u00e9taill\u00e9s de l\u2019enqu\u00eate.<\/p>\n<\/header>\n<div class=\"svo-publications-grid\">\n<article class=\"svo-feature svo-feature--whitepaper\">\n  <a class=\"svo-cover\" href=\"https:\/\/vacances-seasonova.com\/wp-content\/uploads\/2026\/01\/livre-blanc-voyager-autrement_compressed.pdf\" target=\"_blank\" rel=\"noopener\" aria-label=\"Ouvrir le livre blanc Voyager autrement au format PDF\"><br \/>\n    <img class=\"svo-cover__image\" src=\"https:\/\/vacances-seasonova.com\/wp-content\/uploads\/2026\/01\/livre-blanc-voyager-autrement_compressed-pdf.jpg\" alt=\"Couverture de Voyager autrement, livre blanc de l\u2019Observatoire Seasonova sur le tourisme de plein air et le cyclotourisme\" loading=\"lazy\"><br \/>\n    <span class=\"svo-cover__badge\">Livre blanc \u00b7 PDF<\/span><br \/>\n  <\/a><\/p>\n<div class=\"svo-feature__content\">\n<p class=\"svo-label\">Le livre blanc<\/p>\n<h3>Voyager autrement<\/h3>\n<p>Pourquoi le v\u00e9lo redessine les vacances fran\u00e7aises : le livre blanc Seasonova explore le cyclotourisme et les nouvelles fa\u00e7ons de voyager, en s\u2019appuyant sur l\u2019\u00e9tude r\u00e9alis\u00e9e avec IntoTheMinds aupr\u00e8s de 516 r\u00e9pondants.<\/p>\n<div class=\"svo-actions\">\n      <a class=\"svo-button\" href=\"https:\/\/vacances-seasonova.com\/wp-content\/uploads\/2026\/01\/livre-blanc-voyager-autrement_compressed.pdf\" target=\"_blank\" rel=\"noopener\">Lire le livre blanc <span aria-hidden=\"true\"> \u2192<\/span><\/a>\n    <\/div>\n<\/p><\/div>\n<\/article>\n<article class=\"svo-feature\" id=\"svo-etude\">\n        <a class=\"svo-cover\" href=\"https:\/\/vacances-seasonova.com\/wp-content\/uploads\/2026\/09\/etude-2026_cyclotoursime_seasonova_compressed.pdf\" target=\"_blank\" rel=\"noopener\" aria-label=\"Ouvrir l\u2019\u00e9tude Les Fran\u00e7ais et les vacances \u00e0 v\u00e9lo au format PDF\"><br \/>\n          <img class=\"svo-cover__image\" src=\"https:\/\/vacances-seasonova.com\/wp-content\/uploads\/2026\/09\/etude-2026_cyclotoursime_seasonova_compressed-pdf.jpg\" alt=\"Couverture de l\u2019\u00e9tude Les Fran\u00e7ais et les vacances \u00e0 v\u00e9lo\" loading=\"lazy\"><br \/>\n          <span class=\"svo-cover__badge\">\u00c9tude compl\u00e8te \u00b7 PDF<\/span><br \/>\n        <\/a><\/p>\n<div class=\"svo-feature__content\">\n<p class=\"svo-label\">L\u2019\u00e9tude \u00e0 l\u2019origine du livre blanc \u00b7 ao\u00fbt 2026<\/p>\n<h3>Les Fran\u00e7ais et les vacances \u00e0 v\u00e9lo<\/h3>\n<p><strong>Les r\u00e9sultats d\u00e9taill\u00e9s qui nourrissent le livre blanc.<\/strong> R\u00e9alis\u00e9e avec IntoTheMinds aupr\u00e8s de 516 r\u00e9pondants, cette \u00e9tude mesure les envies, les freins et les services attendus pour partir \u00e0 v\u00e9lo. Consultez-la pour approfondir les donn\u00e9es pr\u00e9sent\u00e9es dans \u00ab Voyager autrement \u00bb.<\/p>\n<div class=\"svo-actions\">\n            <a class=\"svo-button\" href=\"https:\/\/vacances-seasonova.com\/wp-content\/uploads\/2026\/09\/etude-2026_cyclotoursime_seasonova_compressed.pdf\" target=\"_blank\" rel=\"noopener\">Lire l\u2019\u00e9tude compl\u00e8te <span aria-hidden=\"true\">\u2192<\/span><\/a>\n          <\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"svo-results\" id=\"svo-results\" aria-labelledby=\"svo-results-title\">\n<div class=\"svo-wrap\">\n<header class=\"svo-results__title\">\n<p class=\"svo-label\">L\u2019\u00e9tude derri\u00e8re le livre blanc, en bref<\/p>\n<h2 id=\"svo-results-title\">Les chiffres \u00e0 retenir<\/h2>\n<\/header>\n<dl class=\"svo-numbers\">\n<div>\n<dt>53,3&nbsp;%<\/dt>\n<dd>envisagent le camping<\/dd>\n<\/div>\n<div>\n<dt>70,9&nbsp;%<\/dt>\n<dd>pr\u00e9voient 20 \u00e0 60&nbsp;\u20ac par nuit<\/dd>\n<\/div>\n<div>\n<dt>44,6&nbsp;%<\/dt>\n<dd>partiraient 3 \u00e0 4 nuits<\/dd>\n<\/div>\n<div>\n<dt>45,6 ans<\/dt>\n<dd>\u00e2ge moyen des r\u00e9pondants<\/dd>\n<\/div>\n<div>\n<dt>93,8&nbsp;%<\/dt>\n<dd>des initi\u00e9s souhaitent repartir<\/dd>\n<\/div>\n<\/dl>\n<\/div>\n<\/section>\n<section class=\"svo-reading\" aria-labelledby=\"svo-reading-title\">\n<div class=\"svo-wrap\">\n<header class=\"svo-reading__head\">\n<div>\n<p class=\"svo-label\">Une lecture plus compl\u00e8te<\/p>\n<h2 id=\"svo-reading-title\">Ce que les Fran\u00e7ais mettent derri\u00e8re le voyage \u00e0 v\u00e9lo<\/h2>\n<\/div>\n<p>Le v\u00e9lo est d\u2019abord associ\u00e9 \u00e0 une exp\u00e9rience de plein air et de d\u00e9couverte. Les freins exprim\u00e9s sont tr\u00e8s concrets&nbsp;: ils peuvent donc \u00eatre anticip\u00e9s par des informations claires et des services adapt\u00e9s.<\/p>\n<\/header>\n<div class=\"svo-reading__grid\">\n<section class=\"svo-motives\" aria-labelledby=\"svo-motives-title\">\n<h3 id=\"svo-motives-title\">Les trois images qui arrivent en t\u00eate<\/h3>\n<ul>\n<li>\n<div><span>Nature<\/span><strong>50,8&nbsp;%<\/strong><\/div>\n<p><i aria-hidden=\"true\"><b><\/b><\/i><\/p>\n<\/li>\n<li>\n<div><span>Aventure<\/span><strong>46,7&nbsp;%<\/strong><\/div>\n<p><i aria-hidden=\"true\"><b><\/b><\/i><\/p>\n<\/li>\n<li>\n<div><span>Voyager autrement<\/span><strong>46,1&nbsp;%<\/strong><\/div>\n<p><i aria-hidden=\"true\"><b><\/b><\/i><\/p>\n<\/li>\n<\/ul>\n<\/section>\n<section class=\"svo-barriers\" aria-labelledby=\"svo-barriers-title\">\n<p class=\"svo-barriers__eyebrow\">Avant le premier d\u00e9part<\/p>\n<h3 id=\"svo-barriers-title\">La m\u00e9t\u00e9o reste le principal frein<\/h3>\n<dl>\n<div>\n<dt>La m\u00e9t\u00e9o<\/dt>\n<dd>67,4 \u00e0 75,2&nbsp;%<\/dd>\n<\/div>\n<div>\n<dt>Les distances<\/dt>\n<dd>32,2 \u00e0 38,7&nbsp;%<\/dd>\n<\/div>\n<div>\n<dt>La peur de la fatigue<\/dt>\n<dd>26,3 \u00e0 37,6&nbsp;%<\/dd>\n<\/div>\n<\/dl>\n<p class=\"svo-barriers__detail\">Les fourchettes correspondent aux r\u00e9sultats observ\u00e9s chez les femmes et les hommes interrog\u00e9s.<\/p>\n<p class=\"svo-barriers__note\"><strong>Le r\u00f4le de l\u2019h\u00e9bergement&nbsp;:<\/strong> rassurer, \u00e9quiper et conseiller les voyageurs avant leur premi\u00e8re \u00e9tape.<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"svo-lessons\" class=\"svo-greengo\" aria-labelledby=\"svo-lessons-title\">\n<div class=\"svo-wrap svo-greengo__grid\">\n<aside class=\"svo-greengo__visual\" aria-label=\"Signal fort de l\u2019\u00e9tude\">\n<div class=\"svo-greengo__stat\">\n          <small>Le signal fort<\/small><br \/>\n          <strong>85,5&nbsp;%<\/strong><br \/>\n          <span>accepteraient de renoncer \u00e0 une partie de leur confort pour voyager \u00e0 v\u00e9lo.<\/span>\n        <\/div>\n<p>Un r\u00e9sultat \u00e0 lire avec les attentes de services et d\u2019h\u00e9bergement d\u00e9taill\u00e9es dans l\u2019\u00e9tude.<\/p>\n<\/aside>\n<div class=\"svo-greengo__content\">\n<p class=\"svo-label\">Ce qu\u2019il faut retenir<\/p>\n<h2 id=\"svo-lessons-title\">Trois enseignements pour les acteurs du tourisme<\/h2>\n<p class=\"svo-greengo__lead\">Les r\u00e9sultats montrent que le voyage \u00e0 v\u00e9lo s\u00e9duit lorsqu\u2019il reste simple \u00e0 organiser, abordable et bien connect\u00e9 aux itin\u00e9raires.<\/p>\n<ol class=\"svo-lessons__list\">\n<li><span>01<\/span>\n<div>\n<h3>La pratique avant le confort<\/h3>\n<p>66,5&nbsp;% recherchent un prix abordable, 58,5&nbsp;% un local v\u00e9lo s\u00e9curis\u00e9 et 53,5&nbsp;% un espace pour laver et s\u00e9cher les v\u00eatements. Parall\u00e8lement, 85,5&nbsp;% accepteraient de renoncer \u00e0 une partie de leur confort.<\/p>\n<\/div>\n<\/li>\n<li><span>02<\/span>\n<div>\n<h3>La proximit\u00e9 cr\u00e9e de la valeur<\/h3>\n<p>76,9&nbsp;% des r\u00e9pondants se disent pr\u00eats \u00e0 payer davantage pour s\u00e9journer pr\u00e8s d\u2019un itin\u00e9raire cyclable.<\/p>\n<\/div>\n<\/li>\n<li><span>03<\/span>\n<div>\n<h3>Le premier voyage est d\u00e9cisif<\/h3>\n<p>93,8&nbsp;% des personnes ayant d\u00e9j\u00e0 voyag\u00e9 \u00e0 v\u00e9lo souhaitent repartir. Parmi celles qui n\u2019ont jamais essay\u00e9, 66,9&nbsp;% expriment l\u2019intention de partir \u00e0 v\u00e9lo.<\/p>\n<\/div>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"svo-mission\" id=\"svo-mission\" aria-labelledby=\"svo-mission-title\">\n<div class=\"svo-wrap svo-mission__head\">\n<div>\n<p class=\"svo-label\">Notre d\u00e9marche<\/p>\n<h2 id=\"svo-mission-title\">Un observatoire du tourisme de plein air au service des acteurs du tourisme<\/h2>\n<\/div>\n<p>L\u2019Observatoire Seasonova donne la parole aux voyageurs et transforme leurs r\u00e9ponses en enseignements concrets, accessibles aux m\u00e9dias, aux professionnels et aux vacanciers.<\/p>\n<\/div>\n<\/section>\n<section class=\"svo-method\" id=\"svo-method\" aria-labelledby=\"svo-method-title\">\n<div class=\"svo-wrap svo-method__grid\">\n<div class=\"svo-method__badge\" aria-label=\"\u00c9chantillon de 516 r\u00e9pondants\">\n        <span>\u00c9chantillon<\/span><br \/>\n        <strong>516<\/strong><br \/>\n        <small>r\u00e9pondants<\/small>\n      <\/div>\n<div>\n<p class=\"svo-label\">M\u00e9thodologie<\/p>\n<h2 id=\"svo-method-title\">Une \u00e9tude men\u00e9e avec IntoTheMinds<\/h2>\n<p>Enqu\u00eate r\u00e9alis\u00e9e par <a href=\"https:\/\/www.intotheminds.com\/fr\/\" target=\"_blank\" rel=\"noopener\" style=\"text-decoration:underline;text-underline-offset:3px\">IntoTheMinds<\/a> en France en ao\u00fbt 2026 aupr\u00e8s de 516 personnes \u00e2g\u00e9es de 18 \u00e0 82 ans : 335 hommes et 181 femmes. Parmi elles, 386 avaient d\u00e9j\u00e0 voyag\u00e9 \u00e0 v\u00e9lo et 130 n\u2019avaient encore jamais tent\u00e9 l\u2019exp\u00e9rience. Les r\u00e9sultats d\u00e9crivent les personnes interrog\u00e9es et ne constituent pas une estimation repr\u00e9sentative de toute la population fran\u00e7aise. Les questions \u00e0 choix multiples peuvent produire des totaux sup\u00e9rieurs \u00e0 100&nbsp;%.<\/p>\n<p>        <a class=\"svo-arrow\" href=\"mailto:marketing@vacances-seasonova.com?subject=Question%20sur%20la%20m%C3%A9thodologie%20de%20l%E2%80%99Observatoire%20Seasonova\">Poser une question sur l\u2019\u00e9tude <span aria-hidden=\"true\">\u2192<\/span><\/a>\n      <\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"svo-contact\" aria-labelledby=\"svo-contact-title\">\n<div class=\"svo-wrap svo-contact__grid\">\n<div>\n<p class=\"svo-label svo-label--yellow\">Pour aller plus loin<\/p>\n<h2 id=\"svo-contact-title\">Approfondir les r\u00e9sultats<\/h2>\n<\/div>\n<div class=\"svo-contact__actions\">\n        <a class=\"svo-button svo-button--yellow\" href=\"https:\/\/vacances-seasonova.com\/wp-content\/uploads\/2026\/01\/livre-blanc-voyager-autrement_compressed.pdf\" target=\"_blank\" rel=\"noopener\">Lire le livre blanc<\/a><br \/>\n        <a class=\"svo-arrow svo-arrow--light\" href=\"https:\/\/vacances-seasonova.com\/wp-content\/uploads\/2026\/09\/etude-2026_cyclotoursime_seasonova_compressed.pdf\" target=\"_blank\" rel=\"noopener\">Consulter l\u2019\u00e9tude compl\u00e8te <span aria-hidden=\"true\">\u2192<\/span><\/a><br \/>\n        <a class=\"svo-arrow svo-arrow--light\" href=\"https:\/\/vacances-seasonova.com\/fr\/vacances-a-velo\/\">D\u00e9couvrir les vacances \u00e0 v\u00e9lo <span aria-hidden=\"true\">\u2192<\/span><\/a>\n      <\/div>\n<\/div>\n<\/section>\n<p><\/main><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c9tudes &amp; tendances L\u2019Observatoire Seasonova est un observatoire du tourisme de plein air consacr\u00e9 aux nouvelles fa\u00e7ons de voyager, aux attentes des vacanciers et aux tendances \u00e9mergentes. D\u00e9couvrez nos \u00e9tudes et [&#8230;]<\/p>\n","protected":false},"author":18,"featured_media":61957,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"D\u00e9couvrez les \u00e9tudes de l\u2019Observatoire Seasonova sur les nouvelles fa\u00e7ons de voyager, le tourisme de plein air, la Slow Life et les vacances\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vacances-seasonova.com\/fr\/lobservatoire-outdoor-seasonova\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Observatoire du tourisme de plein air | Seasonova\" \/>\n<meta property=\"og:description\" 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